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Bloomberg. (2024). Monster Slumps After Growth Slows to Worst Since PandemicA review. Retrieved from https://www.bloomberg.com/news/articles/2024-08-07/monster-slumps-after-growth-slows-to-worst-since-pandemic

Bogle, J. C. (2024). Rising Costs in Consumer Packaged Goods Sectors and Their Impact on Profitability. Wall Street Journal Commentary.

Brown, L., Thompson, P., & Harris, R. (2023). Trends in the energy drink market: Health implications and regulatory pressures. Journal of Consumer Health, 11(2), 115-132.

Forbes. (2024). Competition in the energy drink sector and the impact on Monster’s market share. Retrieved from https://www.forbes.com/companies/monster-beverage/

Johnson, T., & Li, W. (2022). Brand loyalty in the competitive energy drink market: A case study of Monster Beverage. Journal of Brand Management, 29(4), 365-380.

MarketLine. (2024). Monster Beverage Corporation: Market report. Retrieved from https://investors.monsterbevcorp.com/news-releases/news-release-details/monster-beverage-reports-2024-first-quarter-results

Robert Ottenstein (2024). Monster Beverage Corporation’s Growth Through Flavor Innovation and Distribution Strategies. Evercore ISI Report.Retrieved from https://markets.businessinsider.com/news/stocks/evercore-isi-reaffirms-their-buy-rating-on-monster-beverage-mnst-1033879820

The Motley Fool. (2024). 1 Monster Stock That Turned $10,000 Into Almost $5.6 Million in 20 Years. Retrieved from https://www.fool.com/investing/2024/11/03/monster-stock-turned-10000-into-56-million/

The Wall Street Journal. (2024). Monster Beverage faces margin pressure amid rising costs. Retrieved from https://www.wsj.com/market-data/quotes/MNST

Visram, S., Cheetham, M., Riby, D. M., Crossley, S. J., & Lake, A. A. (2016). Consumption of energy drinks by children and young people: a rapid review examining evidence of physical effects and consumer attitudes. BMJ open6(10), e010380.