FOR IMMEDIATE RELEASE
Monster Beverage Unveils New Passionfruit Energy Drink in Exclusive Partnership with Target for Earth Day 2025
CORONA, Calif. — Monster Beverage Corporation (NASDAQ: MNST) is excited to announce the exclusive launch of its new flavored energy drink, Passionfruit Surge, available only at Target stores nationwide in celebration of Earth Day 2025. As consumer demand for eco-conscious products grows, this partnership highlights both brands’ dedication to environmental sustainability and social responsibility.
The new Passionfruit energy drink from Monster, produced with ethically sourced organic ingredients and packaged in 100% recyclable aluminum cans, represents the company’s commitment to reducing its environmental footprint. “Our energizing drinks are a natural extension of Monster, and we want our Monster fans to know they can continue to enjoy us while supporting a healthier planet,” said Rodney Sacks, CEO of Monster Beverage Corporation.
The Earth Day-inspired product launch introduces Passion for the Planet, a collaborative initiative with Target aimed at raising environmental awareness. Monster will partner with national reforestation organizations to plant a tree for every four cans of the Passionfruit drink sold. This initiative is designed to resonate strongly with Gen Z and Millennials, two demographics that are passionate about sustainability and social impact.
Target stores will feature dedicated in-store displays educating consumers about Monster’s sustainable sourcing practices. Additionally, an online campaign will encourage fans to share their Earth Day purchases using the hashtag #MonsterEarthDay, enhancing community engagement and promoting environmental responsibility.
This exclusive product release reflects Monster’s ongoing strategy to innovate within the competitive energy drink space while responding to growing consumer demand for eco-friendly products. By aligning with Target, a company recognized for its environmental focus, Monster aims to strengthen its brand appeal among environmentally conscious consumers.
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About Monster Beverage Corporation
Monster Beverage Corporation (NASDAQ: MNST) is a global leader in energy drinks, committed to delivering innovative, high-quality products that power diverse lifestyles. With a robust portfolio, including Monster Energy®, Reign Total Body Fuel®, and Java Monster®, Monster continues to push boundaries in the energy drink industry. Headquartered in Corona, California, Monster’s mission is to energize the world while promoting environmental responsibility.
For more information about Monster Beverage Corporation, please visit www.monsterbevcorp.com.